We collaborate in four phases.
Phase 1 Enquiry – we have a conversation based upon your answers to the ten questions below which you will be asked to have on hand for our first meeting on zoom or face to face. 2 hrs
Phase 2 Establish – 3-4 days later we reconvene. I’ll have reviewed your current product and service offerings, website, social media, newsletter, and if it applies, your physical premises. I’ll present to you a select family of nouns and verbs that describe the intention, desire and feel of you and your business. We will come to agreement on the core essence together. It has to sit right with you before we go any further. We’ll review what currently works; and what needs to be removed, adjusted or added. We take our time here. 2-3 hrs
Phase 3 Implement – this is where you go away and make the changes. With renewed clarity and focus you will find the decisions for photography, graphic design, website, newsletter, social media content & frequency, events etc becomes clear. I don’t do this part with or for you, but I can offer suggestions for third parties who can. For example, how to find a social media content employee.
Phase 4 Review meeting to review, enhance, adjust what you have put to work. (Could be remote). 2-3hrs
Initial Questions
None of this is a test to pass, they are just prompts. When we get together, we will unpack all of this in our first conversation.
Let these questions settle and allow the answers to come in over a couple of days. Do not analyze, second guess, filter or adjust the answers to what you think they ‘should’ be Just, let it hang out and be honest. Keep your phone handy and save your answers in real time. Remember, some of this will come easily, other parts will be harder to pin down, and that’s OK.
1. What does your business name mean?
2. Why did you create this business?
3. What is the back story that led you to be where you are physically?
4. If you have a physical space, what does it mean for you (emotionally speaking). Tell me about the aesthetic decisions you made (size, lighting choices, decor)
5. How does it feel to see people come in the door?
6. If you remember it, tell me about your first day or first phone call, or first gig that landed and you knew, OK, now it’s real.
7. What’s it like in a ‘power’ moment when your delivery runs hot and you nailed it?
8. How have you grown as a person by owning your business? Allow for vulnerability here, this is confidential.
9. Do you have goals/visions/aspirations for growth? If so, what could that look like?|
10. How would you describe yourself to a new person in a social setting? (not, what you do)
Miss Beth 